Those concerned about the potential pernicious impact of various waves and rays on the human body have probably vocalized their worries since before the advent of radio. Some of these invisible movements come naturally with the risk of overexposure, such as sound waves or UV rays from the sun, while others are a direct or indirect result of manmade inventions. The latter usually receive the majority of attention as serious threats to the long-term health of organs.

Although these alarmists and whistleblowers have caught flak in the past, enduring dismissive responses and labels of paranoia, they may have new reason to celebrate these days. Indeed, those looking to protect against electromagnetic waves appear to be growing in numbers within the mainstream culture, according to an article this week from The New York Post.

Story author Lisa Fickenscher detailed recent developments within the trend, writing:

Products that block electromagnetic waves are becoming a big business as a growing number of people look for ways to protect themselves from the ill effects of technology.

From paint and tents to hoodies and socks, makers of products that claim to block harmful electromagnetic fields are on the rise, sellers say. And it’s not just people on the fringes who are buying — or selling. 

While most of these newfangled products are a small business reality, some big names are catching on. Timex, for example, is new to the game with a watch that claims to block radiation from electronics. The product, which costs between $600 to $1,500, will be sold by Saks Fifth Avenue and Neiman Marcus, starting in September, Timex execs said.

The reason for the increase is simple — technology is everywhere and people are afraid it’s ruining their health in ways they don’t yet realize, experts said.

“They don’t buy that it’s just stress anymore,” explained James Finn, founder of Elexana, a Manhattan-based EMF consultancy. “Insomnia is on the rise and more people are looking for answers.”

One of the more fascinating aspects of the free market is its consistency in both creating problems through innovation and then solving them through the same processes. Individuals utilizing wearable technology to supplement their active lifestyle may help increase the demand for the aforementioned products.

To read Fickenscher’s full writeup, click here.