While fall may be the season best known for college football, the NFL’s regular season, and the MLB playoffs, the NBA and NHL also get underway as the leaves change colors. With more parity and juicy storylines than perhaps any time this decade, the NBA is already making plenty of news in the sports world.

Since the athletes who play in these leagues compete at their respective sport’s most elite level, they are constantly considering optimal ways of improving their training. Even the slightest of advantages can make the difference between a championship and missing the playoffs altogether.

With so much money at stake in bonus earnings and contract incentives, it makes fiscal sense for these players to make substantial investments in the personal training, sports science, various equipment and state-of-the-art technology that can help them get ahead.

One company called ShotTracker is looking to help basketball players improve their performance and has already landed two of the NBA’s biggest names, according to an article last week from CNBC. Story author Chloe Taylor detailed the company, including quotes from an interview with founder Davyeon Ross, writing:

“If you don’t shoot you don’t score,” entrepreneur Davyeon Ross recently told CNBC.

For Ross, that isn’t just a cliché — it’s a mantra that’s helped him use his love of basketball to secure more than $25 million from investors including NBA legends David Stern and Magic Johnson.

Ross is the co-founder of ShotTracker, a start-up developing new technology to help basketball players, coaches and fans track individual and team performance on the court. The system, currently being used by more than 60 college basketball programs, incorporates wearable devices, “enabled” basketballs and on-court sensors to instantly feed more than 70 statistics — such as shot count and points won — to its users. …

In May last year, Stern led a Series A funding round in ShotTracker, raising $10.4 million and taking the total invested in the company up to $21 million. To date, the team has raised around $27 million. 

To read Chloe’s full writeup, click here.