As fitness, technology and apparel continue to overlap more and more, perhaps no device exhibits the spirit of Generation Active better than fitness trackers. Although the Apple Watch was not endorsed by the masses from the outset, those days feel like a distant memory now, as smartwatches are worn by individuals of all ages these days.

The shift from scarce to commonplace represents more than just a fashion trend. An increased awareness and understanding of the value in staying active marks this generation, either from a holistic standpoint or the detailed reporting visible on their high-tech wristwear after a workout.

Utilizing technology as a means for combating sedentary lifestyles, fostered in part by technology, is a growing practice and shows no signs of slowing down. The Apple Watch in particular projects favorably into the future, according to an IDC prediction reported in an article last week from CNET. Story author Dhara Singh detailed the announcement, writing:

Apple will lead the way to smartwatch growth in the next four years, according to a recent quarterly forecast by market research firm International Data Corporation. The finding about Apple is consistent with IDC’s prediction earlier this March.

When asked why Apple will remain the industry leader in the smartwatch sector, the firm attributes it to the increasing demand for the companies products.

“Apple’s…nearest competitors follow by a long margin,” said Ramon T. Llamas, research director for IDC’s Wearables team. “Android also plays a big role here, but it’s mostly known as a Chinese wearables platform.”

Shipments for the global wearables market will collectively increase from 222.9 million units in 2013 to 302.3 million units in 2023, IDC said, with watches holding the greatest market share: 43.5% of all wearable devices. That means watches will grow from 91.8 million units in 2019 to 131.6 million four years from now, the firm said.

“Smartwatches, as always, will still tell you the time, but will move deeper into health and fitness and connect with multiple applications and systems,” said Llamas in a press release. “Ear-worn devices … will nudge into other areas like language translation, smart assistant deployment and coaching.”

Other brands, running operating systems such as Android, WearOS, and Tizen, will push growth in the smartwatch market as well.

It is remarkable to behold the adaptive nature of innovative ideas as they unfold and are implemented into the future of health and wellness, rather than relying on stale methods of yesteryear.

To read Singh’s full writeup, click here.