HSBC Insurance introduced badminton-themed activities to the heart of Hong Kong in support of the group’s partnership with the Badminton World Federation (BWF) and to encourage the public to stay active and take a proactive and preventative approach in personal health management.

HSBC partnered with BWF to help boost the popularity of the sport across the globe.

Created with the purpose of educating the general public on some of the skills required to excel in badminton, the four-day initiative took place from 26th to 29th July at Hysan Place in Causeway Bay.

The free-for-all HSBC Insurance Badminton Zone offered people in Hong Kong a chance to test their reactions, and hand-eye coordination, let their imagination run wild with ‘Smashing Save’ optical illusion art, as well as to enter into the world of Virtual Reality (VR) for a badminton challenge.

In operation rain or shine, there were prizes to be won through participation in the three activities and engagement with HSBC’s official Facebook Page, and participants’ own Instagram and WeChat platforms.

Badminton is a racket sport played with a shuttlecock. It is a cheap and simple sport that has become a big part of China’s culture today. Many leagues exist all across China for badminton. Even though it originated in England, badminton has become more popular in China than anywhere else.

Often practiced as an outdoor game, badminton is, above all, an intensive sport that requires technical skills and endurance. It is a sport that provides benefits to both children and adults who engage in it.

Playing badminton improves coordination, flexibility, reflexes, and balance. It exercises the glutei (during accelerations) and abdominal and dorsal muscles (during receptions and returns), and it is also responsible for reinforcing the joints.