Those compelled to endure long commutes for an ideal job are likely thrilled with the recent technological advancements that have allowed people with certain vocations to maintain countless employment and earning opportunities from the confines of their own home. While there may be worthwhile benefits to physically and mentally separating work and leisure activities for some, no one can deny the convenience of working from home.
With each passing day in 2019, it seems this phenomenon is extending into the fitness industry, as stationary bikes and treadmills utilize cutting-edge technology to offer workouts superior or akin to those hosted by local gyms. Other companies like Mirror and Nintendo sell unique products that can be enjoyed in bedrooms and living rooms.
One new app, called Kanthaka, helps facilitate in-home workout sessions from instructors and trainers, according to a recent article from The Houston Chronicle. Story author Andrea Leinfelder interviewed app founder Sylvia Kampshoff, writing:
Sylvie Kampshoff worked long hours as a finance lawyer when she moved to Houston in 2015, sometimes going into the office at 4 a.m. and leaving the next day at 3 a.m. Her workouts were limited to days when deals fell through and she suddenly had free time.
But personal trainers weren’t available on such short notice, prompting Kampshoff to create the Kanthaka fitness app that allows users to schedule same-day workouts with nearby yoga instructors or personal trainers who go to their homes. Kanthaka also allows these in-home workouts to be scheduled up to four weeks in advance, making the app attractive to both people strapped for time and people intimidated by loudly grunting gym goers.
“They don’t want to go to a gym,” Kampshoff said. “And traveling here in Houston, if you leave at 6 p.m. it’s awful. So if the trainer can do that for you, of course it’s better.”
Kanthaka (pronounced Kan-Tah-ka) became Kampshoff’s full-time job in May 2017. The service has grown to about 2,000 people creating accounts on the app and 250 vetted trainers in Houston, Austin, San Antonio, Dallas, Atlanta, New York and Los Angeles. In Houston, users pay $42 for a 45-minute session (or $78 for a trainer with at least eight years of experience) and $50 for a 1-hour session ($90 for the more experienced trainer). The per-session prices drop when purchasing a monthly package; the cost of a 45-minute session, for example, drops to $34 an hour with a 12-session package.
The company is chasing a personal trainer industry that generated $9.1 billion in revenues last year in the U.S. and is expected to generate $9.6 billion in revenues in 2024, according to market research firm IBISWorld. And Kanthaka is not alone in chasing this segment.
Other apps such as Nike Training Club use pre-recorded videos to guide people through at-home workouts. The Workout: Gym routines planner will build a custom workout plan tailored to the user’s fitness goals and abilities. ClassPass is a monthly subscription service that allows users to access in-person fitness classes at a variety of gyms or studios.
The continued innovation within the fitness industry is remarkable to watch, yet seemingly impossible to predict.
To read Leinfelder’s full writeup click here.