Generation Active (noun): the group of over 100 million adults 18+ who regularly exercise 2+ times per week at home, gym or other facility

Given that 1/3 of the US population are members of Generation Active, chances are they make up about 1/3 of your holiday shopping list as well.

Just because this active generation exercises 2+ times per week, that doesn’t mean their wish lists are all protein powder and medicine balls. In fact, in a recent survey of our Generation Active panel, only 5% of participants projected “athletics” to be their top spending category this holiday season.

Top categories of interest for Generation Active include: fashion, travel, children’s products, new technology, entertainment, wine and finance. So, we’ve curated a gift guide with ideas for each of these categories. Trust that those on your list would be thrilled to receive any one of these well-thought-out gifts. We know we would be…


Fashion that will take her from barre to the bar:

Fabletics gift card, starting at $50

A seasonal surprise, curated by the ultimate celebrity stylist:

Rachel Zoe Box of Style, starting at $99.99

The ultimate accessory…that’s also the latest tech product:

Ringly smart rings and bracelets, starting at $195


For re-living every moment of that skydiving trip in the Alps: 


GoPro HERO5, $399.99



The ultimate grooming kit for a work trip or a weekend getaway:

Tailor and Spruce Top Drawer, $129.99


The kids’ lunches have never looked so good: 

Blender Bottle GoStak, $12.99






A clean (and all-natural) home in a box: 

The Honest Company Honest Essentials Bundle, $35.95







A wireless in-ear trainer: 

Jabra Sport Pulse Headphones, $159.99









Bluetooth tracking devices so he never misplaces anything ever again:

Tile, starting at $25





The ultimate and upgraded wearable tracker:

Fitbit Blaze, $189.95







A viewing experience he can carry in his pocket:

Brookstone Pocket Projector Micro, $149.99






Connected, theater-quality sound in her living room:

Sonos, starting at $169







A chic display for that big bold Bordeaux:

Williams-Sonoma Marble & Copper Wine Bottle Coaster, $29.95



A year full of impeccable pairings: 

12 Months of Cheese, $479.96






 Financial advice from the highest achievers:

How to Be a Financial Grownup, by Bobbi Rebell, $17.31









A luxurious version of an all-time favorite:

Monopoly Luxury Edition, $199.99