Over the past half century, the level of competition within the National Football League has skyrocketed. Decades ago, some players worked part time jobs during the offseason. Now the profession demands year-round training and rigorous attention to detail.

One player who can surely attest to this high standard of excellence is former Green Bay Packers wide receiver Donald Driver. Perhaps it should come as no surprise that this elite athlete is joining a new team with a focus on fitness. Driver co-owns the company Driven Elite, which is teaming up with Milwaukee Athletic Club, according to an article this week from the Milwaukee Business News.

Story author Maredithe Meyer detailed the news, writing:

As part of the agreement, Driver will be directly involved in operations and overseeing staff at the MAC when it reopens in fall of 2020. He will also play a major role in designing the club’s new athletic offerings, including member events and customized, holistically based training programs, according to a news release.

Driven Elite has three locations in the Dallas metro area and offers a range of lifestyle programs including fitness, nutrition, personal training and sports medicine. This will be the company’s first step into the Wisconsin market.

“Wisconsin holds a special place in my heart, and I am really excited to partner with the Milwaukee Athletic Club team to bring my program to its members,” Driver said. “At Driven Elite, our focus is on whole-body health, and we bring high energy and a strong commitment to making fitness a rewarding and successful experience, regardless of a person’s skill level or athletic abilities.” 

The $70 million renovation project is well underway at the 758 N. Broadway building. The ensuing work will create a rooftop fitness space, indoor and outdoor turf spaces, golf performance center, updates to the club’s basketball court and swimming pool and group and luxury locker rooms, according to the news release.

Many have called football “the ultimate team sport,” so Driver’s legendary career indicates he will help make this partnership successful.

To read Meyer’s full writeup, click here.