With the constant spread of fitness culture across the country, private companies recognize the opportunity to associate their unique brand with a ubiquitous exercise movement. With more options in the marketplace, the competition benefits consumers by allowing for lower prices, better quality and greater variety in both products and services. The NFL’s San Francisco 49ers and the Memphis Grizzlies of the NBA are two recent examples of this trend.
Another team from the nation’s favorite football league, the Chicago Bears, hopes to capitalize by engaging fans through physical fitness. Bears Fit, a Chicago Bears-themed fitness center opened to the public last week, according the team’s website.
The full press release included details about the facility, noting:
The state-of-the art 45,000-square-foot facility is located approximately four miles from Halas Hall and features the latest in exercise and recovery equipment, a 40-yard turf field, recovery center sponsored by Advocate Health Care, group fitness classes (including spin and hot yoga), saunas and steam rooms, tanning, a Bears Pro Shop and an interactive kids club. …
The sports turf is designed to mimic the football field at Soldier Field, with identical logo placement as the Bears’ home turf. The turf will be used for individual and group functional workouts, personal training, sleds, speed work and more. …
The yoga studio, which can be used for TRX, barre and a variety of yoga classes, features neutral tones and wood paneling with subtle Bears and Bears Fit branding. The yoga studio, spin studio and group fitness studio all have low-impact floating bamboo floors.
Staley’s Corner, the kids club, features Staley Da Bear imagery and wall graphics displaying the “Bear Down” song lyrics. Kids over 12 will be able to participate in all group classes offered. Personal training for kids looking to enhance areas such as speed, endurance, strength and flexibility will also be available. …
As members approach the Recovery Center, imagery of George S. Halas and a quote remind them to keep working and not give up. The 2,500-square-foot recovery center features two cryotherapy chambers, four hydromassage chairs and six NormaTec reclining chairs for compression book/sleeve therapy. The space also features four therapy rooms, two recovery tables for stretching and Hyperice services and four tanning stations, including two VersaSpa Pro stalls.
Motivation helps fuel any good workout, so perhaps a feeling of inspiration from fans of Bears legends Mike Singletary or Brian Urlacher will foster a stronger spirit of resolve and discipline from patrons of the new gym.
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