Few retailers across the country maintain a stronger association with their respective line of products than Best Buy does with its wide array of the latest technological devices. From entertainment options like televisions and video game consuls to more professionally oriented selections such as laptops and printers, the company’s presence in the marketplace is well established.

Thus, it is unsurprising to see the news of their move toward health and fitness, as was reported in an article last week from Digital Trends. As the industry grows in its use of digital technology, whether it be wearable trackers or stationary bikes, it seems appropriate for Best Buy to carve out space on their storeroom floors for these kinds of products.

Story author Trevor Mogg detailed the announcement, writing:

Getting fit may be the last thing on your mind when you’re wandering aimlessly around a Best Buy store, but the big-box retailer is hoping to change all that with the launch of a new collection of connected fitness equipment in dedicated sections inside 100 of its U.S. stores.

The new fitness spaces will launch this year and include products such as exercise bikes and rowing machines from various equipment makers.

With many fitness equipment purchases quickly becoming little more than dust-gathering ornaments, Best Buy has decided to select items that virtually connect you with “world-class fitness trainers” to help you “stay motivated, have fun, and get the most out of [your] workout.” …

To give its new in-store fitness spaces the best chance of succeeding, Best Buy is staffing them with specially trained advisers to answer questions and aid purchasing decisions.

“We know there’s a growing intersection between fitness and technology, and no one knows tech like we do,” Jason Bonfig, Best Buy’s chief merchandising officer, said in a release. “We’ve promised our customers we’ll help enrich their lives, including their health and wellness, by using technology.”

No longer does screen time carry the inherent association with vegging out. More and more technology is infused with healthy decision making and intense workouts.

To read Mogg’s full writeup, click here.