The Latest 2017-08-02T14:59:57+00:00

4 Steps to a Successful Product Launch

Designing and manufacturing a new product is a worthy achievement, but, unfortunately, it’s only half the battle. Bringing a product to market is just as significant as the product’s initial conception. Launching that product for the masses produces actual return on investment. Data corroborates this. Most product launches don’t yield the desired results. According to Harvard Business School professor Clayton Christensen, 30,000 new consumer products are launched each year—and 95 percent of them fail. That’s not necessarily an indictment on those products. Poor marketing campaigns better explain their shortfalls. That’s because a successful product launch demands creative planning. In a [...]

By | April 17th, 2018|Categories: Equipment|Comments Off on 4 Steps to a Successful Product Launch

Under Armor fitness app suffers data breach

Fitness vendor Under Armour reported a massive data breach on March 29, impacting 150 million users' accounts. The data breach specifically involves users of Under Armour's popular MyFitnessPal application, which provides exercise, diet and calorie counting capabilities. The company detected the breach and is now reaching out to users to inform them of the event. "On March 25, the MyFitnessPal team became aware that an unauthorized party acquired data associated with MyFitnessPal user accounts in late February 2018," Under Armour stated in a press release. "The company quickly took steps to determine the nature and scope of the issue and [...]

By | April 8th, 2018|Categories: Equipment|Comments Off on Under Armor fitness app suffers data breach

Shortening your workout time may be beneficial, but there’s a catch

Yes, we are telling you to shorten the time you spend at the gym. But before you get too excited — you’re also going to need to majorly up the intensity of your workout. Studies have shown that one minute of all-out exercise can have the same benefits as 45-minutes of moderate exercise. So it’s time to trade in that leisurely treadmill jog (during which you watch two episodes of Friends and read a magazine) for a high-intensity workout where you go all out for 20 minutes. Interval training is a smart way to begin upping the intensity of your [...]

By | April 7th, 2018|Categories: Technique|Comments Off on Shortening your workout time may be beneficial, but there’s a catch

Competition bolsters workout routines

A recent study published in the journal Preventative Medicine Reports compared different ways that fitness routines motivate people to work out and found that competition was a far stronger motivator than friendly support. (Attendance rates were 90 percent higher in the competitive groups than in the control group.) In fact, you’re better off leaving people alone than offering them support, which the study revealed made them less likely to go to the gym. Think about your own experience: that “You can do it!” text from your best friend may be appreciated — but is it really motivating you to workout [...]

By | April 7th, 2018|Categories: Landscape|Comments Off on Competition bolsters workout routines

10,000 steps is not the be-all and end-all

Is walking 10,000 steps a day actually beneficial for your health? While your Fitbit may beep in celebration on your wrist when you hit the 10,000 step benchmark, recent research has shown that the daily goal may not be all it’s cracked up to be. Medical journalist Michael Mosley investigated the supposed benefits of walking 10,000 steps a day by conducting a small experiment with Professor Rob Copeland from Sheffield Hallam University as part of a BBC One documentary called The Truth About Getting Fit. Firstly, Mosley found out where the 10,000 figure originally came from. Surprisingly, it did not [...]

By | April 7th, 2018|Categories: Technique|Comments Off on 10,000 steps is not the be-all and end-all
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