Generation Active Facts 2018-01-11T15:42:51+00:00

Generation Active Facts.

Our research shows that the 100+ million members of Generation Active have more in common with each other than with the Generation they were born into. What does this mean? Age really doesn’t matter anymore. Behavior is what ties a group together.

Generation
Active
Facts.

Our research shows that the 100+ million members of Generation Active have more in common with each other than with the Generation they were born into. What does this mean? Age really doesn’t matter anymore. Behavior is what ties a group together.

To help us get a better understanding of our audience, ZOOM sponsored a survey of
over 2500 members of Generation Active.  Some of the findings were quite surprising…

76% of Generation Active would still work out even if they didn’t have to in order to be fit and healthy.
Working out is not all about pumping up your guns, but about improving your state-of-mind.

91% of respondents felt energized/happy during or after a workout.
Only 5% felt that way before a workout. #endorphins #afterglow

The top reason people gave for working out is a desire to stay active as they age.

Other top reasons weren’t physical either: stress relief, relaxation,
a better quality of life , an improved mental state, and to live longer.

Surprisingly, more men than women say it’s important to look their best while working out.
You know that stereotype that guys at the gym are meatheads? It is just a myth.  

77% of Generation Active wears athletic apparel when not working out.
You look too good to only wear this at the gym. #Athleisure is a lifestyle.

We then did a deeper dive into MRI data* to get a better look at how Generation Active lives…

To help us get a better understanding of our audience, ZOOM sponsored a survey of over 2500 members of Generation Active.  Some of the findings were quite surprising…

76% of members said that they would workout even if it didn’t improve their appearance or health?!

Working out is not all about pumping up your guns, but about improving your state-of-mind.

91% of respondents felt energized/happy during or after a workout. 

Only 5% felt that way before a workout. #endorphins #afterglow

The top reason people gave for working out is a desire to stay active as they age.
Other top reasons weren’t physical either: stress relief, relaxation,

a better quality of life , an improved mental state, and to live longer.

Surprisingly, more men than women say it’s important to look their best while working out.

You know that stereotype that guys at the gym are meatheads? It is just a myth.  

77% of Generation Active wears athletic apparel when not working out.

You look too good to only wear this at the gym. #Athleisure is a lifestyle.

We then did a deeper dive into MRI data* to get a better look at how Generation Active lives…

Generation Active loves to travel.

People often workout so that they can live fuller lives. This often manifests itself
in their passion to travel.  A member of Generation Active is 40% more likely to
take 3+ vacations a year.  They also like outdoor adventures and are 38% more
likely to ski on vacation and are 65% more likely to go backpacking.

Generation Active
loves to travel.

People often workout so that they can live fuller lives. This often manifests itself in their passion to travel.  A member of Generation Active is 40% more likely to
take 3+ vacations a year.  They also like outdoor adventures and are 38% more likely to ski on vacation and are 65% more likely to go backpacking.

Generation Active is all about tech.

Generation Active doesn’t like to lose and they know that technology can give
them an edge!  They are 57% more likely to be owners of wearable tech and 28%
more likely to discuss their knowledge of technology with neighbors and colleagues.
They even are 36% more likely to be New Technology Super Influencers.

Generation Active is
all about technology.

Generation Active doesn’t like to lose and they know that technology can give them an edge!  They are 57% more likely to be owners of wearable tech and 28% more likely to discuss their knowledge of technology with neighbors and colleagues.  They even are 36% more likely to be New Technology Super Influencers.

Generation Active is adventurous.

They aren’t afraid to try something new.  Generation Active members are 47% more
likely to go to a museum, than someone who doesn’t workout.  They are 89% more
likely to try to learn a new foreign language and 81% more likely to try yoga too.

Generation Active
is adventurous.

They aren’t afraid to try something new.  Generation Active members are 47% more likely to go to a museum, than someone who doesn’t workout.  They are 89% more likely to try to learn a new foreign language and 81% more likely to try yoga too.

Generation Active is influential.

There is hardly a more influential group, and not just on issues of fitness!
Generation Active is a well rounded group who like to be experts on various
subject matters.  They are more likely to be ‘Super Influential’ towards
vacation 49%, finance 46%, wine 34%, and business 37%.

Generation Active
is influential.

There is hardly a more influential group, and not just on issues of fitness!  Generation Active is a well rounded group who like to be experts on various subject matters.  They are more likely to be ‘Super Influential’ towards vacation 49%, finance 46%, wine 34%, and business 37%.

Generation Active is successful.

Being fit is not easy.  The same drive to workout usually carries over into having
lucrative careers.  Generation Active members are 52% more likely to own more
than $25,000 of stock. They are also 54% more likely to have money market
funds and 54% more likely to possess preferred stock shares.

Generation Active is successful.

Being fit is not easy.  The same drive to workout usually carries over into having lucrative careers.  Generation Active members are 52% more likely to own more than $25,000 of stock. They are also 54% more likely to have money market funds and 54% more likely to possess preferred stock shares.
* All data on this page was derived from the GFK MRI Doublebase 2017.