Generation Active Facts 2017-05-17T14:23:59+00:00

Generation Active Facts.

Our research shows that the 100+ million members of Generation Active have more in common with each other than with the Generation they were born into. What does this mean? Age really doesn’t matter anymore. Behavior is what ties a group together.

Generation
Active
Facts.

Our research shows that the 100+ million members of Generation Active have more in common with each other than with the Generation they were born into. What does this mean? Age really doesn’t matter anymore. Behavior is what ties a group together.

To help us get a better understanding of our audience, ZOOM sponsored a survey of
over 2500 members of Generation Active.  Some of the findings were quite surprising…

76% of Generation Active would still work out even if they didn’t have to in order to be fit and healthy.
Working out is not all about pumping up your guns, but about improving your state-of-mind.

91% of respondents felt energized/happy during or after a workout.
Only 5% felt that way before a workout. #endorphins #afterglow

The top reason people gave for working out is a desire to stay active as they age.

Other top reasons weren’t physical either: stress relief, relaxation,
a better quality of life , an improved mental state, and to live longer.

Surprisingly, more men than women say it’s important to look their best while working out.
You know that stereotype that guys at the gym are meatheads? It is just a myth.  

77% of Generation Active wears athletic apparel when not working out.
You look too good to only wear this at the gym. #Athleisure is a lifestyle.

We then did a deeper dive into MRI data* to get a better look at how Generation Active lives…

To help us get a better understanding of our audience, ZOOM sponsored a survey of over 2500 members of Generation Active.  Some of the findings were quite surprising…

76% of members said that they would workout even if it didn’t improve their appearance or health?!

Working out is not all about pumping up your guns, but about improving your state-of-mind.

91% of respondents felt energized/happy during or after a workout. 

Only 5% felt that way before a workout. #endorphins #afterglow

The top reason people gave for working out is a desire to stay active as they age.
Other top reasons weren’t physical either: stress relief, relaxation,

a better quality of life , an improved mental state, and to live longer.

Surprisingly, more men than women say it’s important to look their best while working out.

You know that stereotype that guys at the gym are meatheads? It is just a myth.  

77% of Generation Active wears athletic apparel when not working out.

You look too good to only wear this at the gym. #Athleisure is a lifestyle.

We then did a deeper dive into MRI data* to get a better look at how Generation Active lives…

Generation Active loves to travel.

People often workout so that they can live fuller lives. This often manifests itself
in their passion to travel.  A member of Generation Active is 115% more likely to
travel to other countries with friends.  They also like outdoor adventures and are
72% 
more likely to ski on vacation and are 65% more likely to go backpacking.

Generation Active
loves to travel.

People often workout so that they can live fuller lives. This often manifests itself in a passion to travel.  A member of Generation Active is 115% more likely to travel to other countries with friends.  They also like outdoor adventures and are 72% more likely to ski on vacation and are 65% more likely to go backpacking.

Generation Active is all about tech.

Generation Active doesn’t like to lose and they know that technology can give
them an edge!  They are 85% more likely to be owners of wearable tech and 60%
more likely to discuss their knowledge of technology with friends.  They even
are 46% more likely to be New Technology Super Influencers.

Generation Active is
all about technology.

Generation Active doesn’t like to lose and they know that technology can give them an edge!  They are 85% more likely to be owners of wearable tech and 60% more likely to discuss their knowledge of technology with friends.  They even are 46% more likely to be New Technology Super Influencers.

Generation Active is adventurous.

They aren’t afraid to try something new.  Generation Active members are 57% more
likely to go to a museum, than someone who doesn’t workout.  They are 58% more
likely to try to learn a new foreign language and 71% more likely to try yoga too.

Generation Active
is adventurous.

They aren’t afraid to try something new.  Generation Active members are 57% more likely to go to a museum, than someone who doesn’t workout.  They are 58% more likely to try to learn a new foreign language and 71% more likely to try yoga too.

Generation Active is influential.

There is hardly a more influential group, and not just on issues of fitness!
Generation Active is a well rounded group who like to be experts on various
subject matters.  They are more likely to be ‘Super Influential’ towards
travel 56%, finance 49%, wine 47%, and business 46%.

Generation Active
is influential.

There is hardly a more influential group, and not just on issues of fitness! Generation Active is a well rounded group who like to be experts on various subject matters. They are more likely to be ‘Super Influential’ towards travel 56%, finance 49%, wine 47%, and business 46%.

Generation Active is successful.

Being fit is not easy.  The same drive to workout usually carries over into having
lucrative careers.  Generation Active members are 78% more likely to own more
than $25,000 of stock. They are also 61% more likely to have money market
funds and 58% more likely to possess preferred stock shares.

Generation Active is successful.

Being fit is not easy.  The same drive to workout usually carries over into having lucrative careers.  Generation Active members are 78% more likely to own more than $25,000 of stock. They are also 61% more likely to have money market funds and 58% more likely to possess preferred stock shares.
* All data on this page was derived from the GFK MRI Doublebase 2015.