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Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original ad-free content every week about fitness, food, fashion, and wellness, so please visit often.

Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original content every week about fitness, food, and wellness, so visit often.

Featured Videos

Gideon Akande – Clif Circuit Challenge
Nikki Metzger – Importance of sleep
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The Latest

4 Steps to a Successful Product Launch

Designing and manufacturing a new product is a worthy achievement, but, unfortunately, it’s only half the battle. Bringing a product to market is just as significant as the product’s initial conception. Launching that product for the masses produces actual return on investment. Data corroborates this. Most product launches don’t yield the desired results. According to Harvard Business School professor Clayton Christensen, 30,000 new consumer products are launched each year—and 95 percent of them fail. That’s not necessarily an indictment on those products. Poor marketing campaigns better explain their shortfalls. That’s because a successful product launch demands creative planning. In a [...]

Under Armor fitness app suffers data breach

Fitness vendor Under Armour reported a massive data breach on March 29, impacting 150 million users' accounts. The data breach specifically involves users of Under Armour's popular MyFitnessPal application, which provides exercise, diet and calorie counting capabilities. The company detected the breach and is now reaching out to users to inform them of the event. "On March 25, the MyFitnessPal team became aware that an unauthorized party acquired data associated with MyFitnessPal user accounts in late February 2018," Under Armour stated in a press release. "The company quickly took steps to determine the nature and scope of the issue and [...]

Shortening your workout time may be beneficial, but there’s a catch

Yes, we are telling you to shorten the time you spend at the gym. But before you get too excited — you’re also going to need to majorly up the intensity of your workout. Studies have shown that one minute of all-out exercise can have the same benefits as 45-minutes of moderate exercise. So it’s time to trade in that leisurely treadmill jog (during which you watch two episodes of Friends and read a magazine) for a high-intensity workout where you go all out for 20 minutes. Interval training is a smart way to begin upping the intensity of your [...]

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