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Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original ad-free content every week about fitness, food, fashion, and wellness, so please visit often.

Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original content every week about fitness, food, and wellness, so visit often.

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Whitney English – Prenatal Yoga Poses
Mike Lee – Overcoming Adversity
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The Latest

Why older professional athletes will become the norm

Peak performance for typical athletes is the mid-20s, but that might be changing now that men and women are extending their longevity. According to Jeff Bercovici, the San Francisco bureau chief for Inc. Magazine and author of "Play On: The New Science of Elite Performance at Any Age," sports fans should expect to see more and more older athletes. In an interview with The Verge, Bercovici said his interest in this phenomena stems from his soccer game, which he got really into in his mid-30s. Even though he was late to the game, he noticed that all the top players [...]

24 Hours Fitness founder launches San Francisco 49ers-themed gym

The San Francisco 49ers are teaming up with Mark Mastrov, the founder of 24 Hour Fitness, to create “49ers Fit,” a fitness center that will open in San Jose. This will be the third NFL-franchise-branded facility, as the Dallas Cowboys and the Chicago Bears have also partnered to open a gym. The facility will span 36,500 square feet and feature team-branded strength and conditioning equipment, a recovery lounge, fitness classes, and other amenities. In the press release announcing the new gym, the 49ers detailed some of the offerings: Featuring space for athletes, families and workout enthusiasts of all levels, highlights [...]

Fitness gifts for Father’s Day

Father's Day is coming up this weekend and there are many options for gifts with lasting fitness benefits. Instead of a traditional gift, why not give him something to up his fitness game? Here are 10 possible gifts to give the active, health-conscious dad, or those who are lacking in this area. Exercise Trackers If your dad works out, a gift of a wearable technology gadget, such as a Garmin Forerunner, Fitbit One or Armour39, is a great option. These track your stats and help you reach your health goals. Some go as far as monitoring sleep patterns by highlighting [...]

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