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Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original ad-free content every week about fitness, food, fashion, and wellness, so please visit often.

Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original content every week about fitness, food, and wellness, so visit often.

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Whitney English – The Next Voice of Generation Active
Mike Lee – The Next Voice of Generation Active
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The Latest

Teen discovered heart defect thanks to Fitbit

An Indiana teen realized she had a heart defect thanks to her mom's Fitbit. An avid tennis player, 16-year-old Eliza Wilson has lived a healthy life. Yet she always noticed there was something odd about her heart rate. It would skip a beat from time to time. "She thought it was normal because it was her normal," the Indy Star reported. "I started to really notice the flutters around 13-, 14-years-old," Eliza told the Indy Star. "My heart would skip a beat and then the feeling would go away. I never really thought much of it." That all changed during [...]

Fitness trends that will manifest in 5 years

The U.S. has witnessed a fitness boom the past few decades, and with it new and improved changes in the health and fitness industry. It seems as if gyms have not only modernized in that timeframe, but also become futuristic. But the advances will not stopped. If anything, health and fitness will see amazing modifications in the coming years. Here are just some of the changes the fitness industry will see, as predicted by Exos: Programs will become more personal. “The more personalized a solution is, the more effective the outcome will be. To that end, when you can provide [...]

Nike top athletic brand for women

Nike is the top athletic apparel pick of women between the ages of 18 and 34, according to a survey conducted by Cowen & Co., a financial services company. Adidas ranked second on the list, followed by Under Armour, Reebok, C9 by Champion (owned by Target), Lululemon and Athleta. By ranking alone, Lululemon seemed to have underperformed, but Cowen makes the case the retailer's potential for growth is high. "Overall population penetration is quite low with only 2.8 percent of the population having bought a Lululemon item in 2017, the penetration rates are higher among young and high income women [...]

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