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Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original ad-free content every week about fitness, food, fashion, and wellness, so please visit often.

Welcome to Generation Active 

We strive to be your home for ideas and inspiration to help power your fitness lifestyle. We add original content every week about fitness, food, and wellness, so visit often.

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Mike Lee – Preparing for a Fight (Full Interview)
Whitney English – Plank Variations
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The Latest

Cruises are embracing active lifestyle scene

There’s no doubt that active lifestyles are a growing focus of cruise lines. Ocean cruise brands are frequently adding health-conscious options on board, as well as increasingly kinetic adventures ashore. Now, Blue World Voyages seeks to craft an entire cruise line dedicated exclusively to the active lifestyle market, specifically catering to this new generation active. In short, it’s all about abandoning cruise line clichés of passé shuffleboard and indulgent buffets, embracing fitness and a healthy life while traveling instead. “Our activities are designed to enable people already energized and healthy to have the time of their lives. But also to [...]

Health clubs are dimming the lights to replicate night life

Health clubs in New York City are introducing workout classes that take place in the near dark. The recently opened New York Sports Clubs in lower Manhattan, for example, is turning down the lights in the gym for a new workout experience. “I think of football, when the games are usually played at night,” Millennial Alonzo Wilson told The New York Times in an interview. “It brings out the beast in you — it allows you to unleash your inner athlete.” “The dark signifies that you are doing something special,” a 43-year-old lawyer told The Times. She said the dim [...]

Lululemon Athletica reinvents the sports bra

Following years of development, along with advancements in neuroscience and behavioral psychology, Lululemon, the activewear company, has developed a sports bra called Enlite for active lifestyle consumers. Alexandra Plante, innovation product manager of Lululemon Whitespace and an engineer, shepherded the creation of the bra. “The journey began more than two years ago when we started research and testing around how women want to feel in their sports bra,” Plante told the Los Angeles Times. “Breast movement during running is highly complex and can be characterized as three-dimensional, moving in multiple directions: up and down, side to side, and in [...]

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